ChiefFinancialOfficer
Amit Choksi

Amit Choksi

Chief Financial Officer

Amit Choksi is a formidable financial strategist and the architectural mastermind behind the organization’s economic resilience in the highly competitive Business Process Outsourcing (BPO) sector. Joining the executive team alongside Sanjay Desai during the company’s inception in 2020, Amit was tasked with the critical challenge of structuring the financial foundation of a deeply ambitious, high-burn offshore outsourcing startup. Through meticulous capital allocation, advanced seat-utilization modeling, and aggressive infrastructure investments, Amit ensured the organization not only survived the volatile early days but was positioned to build massive, state-of-the-art 24/7 delivery centers ahead of legacy competitors.

About Amit

As Chief Financial & Commercial Officer, Amit operates far beyond traditional accounting. He is a forward-looking economic visionary who aligns every dollar spent with the CEO’s mandate for aggressive global expansion. Amit completely overhauled the company's BPO pricing architecture, shifting the organization from traditional Full-Time Equivalent (FTE) and hourly billing models to highly profitable, outcome-based, and transaction-based commercial structures. He integrated AI-driven predictive financial modeling to forecast shift-level labor costs, optimize global facility budgets, and identify high-yield acquisition targets in emerging nearshore markets. His strict approach to operational overhead and aggressive reinvestment into facility infrastructure has resulted in a flawless balance sheet that has attracted top-tier institutional venture capital.

Working in absolute lockstep with Sanjay Desai, Amit plays a pivotal role in vetting and executing complex outsourcing contracts and Mergers & Acquisitions (M&A). He has built a world-class commercial finance department rooted in transparency, rigorous auditing, and strategic foresight. Beyond his financial acumen, Amit is known for his ability to translate dense BPO unit economics into actionable strategies for the rest of the C-suite, ensuring that every delivery head understands the margin mechanics driving their accounts. His masterful stewardship of the company’s capital remains the bedrock of its global offshore dominance.

Career Journey

(2020 – 2022)

VP of Commercial Finance

Orchestrated the initial funding rounds and established foundational BPO pricing models, ensuring the company achieved profitability on its first three major enterprise outsourcing contracts.

(2022 – 2024)

Senior VP of Finance & Infrastructure

Scaled financial operations globally, managing the capital expenditure for opening two massive 5,000-seat delivery centers in tier-2 international markets while automating cross-border payroll compliance.

(2024 – Present)

Chief Financial Officer

Directs all global financial strategies, oversees multi-million dollar M&A activities, and pioneers advanced transaction-based pricing models for Fortune 500 client contracts.

Key Strengths

BPO Commercial Pricing & Unit Economics

Global Delivery Center Capital Allocation

Outcome-Based Financial Structuring

M&A and Offshore Infrastructure Investment

Vision for the Future

Vision 1
To fully automate global BPO margin reporting, providing real-time profitability analytics down to the individual agent and shift level.
Vision 2
To secure a robust, debt-free acquisition fund aimed at purchasing specialized, niche outsourcing boutiques in Latin America and Eastern Europe.
Vision 3
To pioneer a transparent, dynamic client pricing algorithm that adjusts billing automatically based on SLA over-performance and workflow complexity.

Work with experts like Amit

Drive your business forward. Connect with us at info@zenthra.com

Amit Choksi — Chief Financial Officer | Zenthra | Zenthra Global Consulting